Итак, исследование компанией Socialbakers , которая загрузила на свой сайт Официальное сообщение «более активное участие», чем «facebook-accord-to-socialbakers. Это соперничество между Facebook и Instagram с точки зрения участия пользователей. По данным Socialbakers, в обеих социальных сетях было проанализировано около 149 миллиардов пользовательских действий. Вы можете просмотреть сводную статистику ниже:
The difference between media reports on celebrities, entertainment industry representatives, brands and communities was calculated on Instagram and Facebook. In general, Facebook can be viewed as a news platform, and Instagram as an entertaining one. So, it's no wonder that Instagram hit about 400% of famous users and defeated its rival Facebook.
The participation of Facebook users in interaction with the news media was twice as high as in the communities. The accounts of celebrities and representatives of the entertainment industry are respectively in the third and fourth places. It is noteworthy that brand accounts had the worst performance indicators, 10-12 times lower than for news organisations.
Instagram, in turn, in definitely not referred to news platforms. As for the accounts in the media, it had the lowest interaction rates in the news service. Celebrities make up the lead group on Instagram. The participation rates in their Instagram accounts were 3.8 times higher than in Facebook, while the rates for brands were four times higher.
According to the results, you can determine the most optimal platform for advertising your services and products in terms of visitor participation.
