As many of you might have guessed looking at the starting picture, today we will focus on the inimitable...
Apple.com
Meet:
Impressive, in't it? All right. We are not going to tell you about the Apple website of 1998 ;) We are rather interested in the version of 2016.
The guys from Apple Inc. are definitely trying to be the best in everything and set trends. Their official website is not an exception. You could even say that the website is nearly 5 years ahead of most other projects. So, what is the secret of Apple's elegance?
Accents and Minimalism
For Apple, simplicity and minimalism are at stake, and this approach works well for their own website. The elements of design are properly arranged on both the main and inner pages. Nothing distracts us from the most important thing: the product. The developers know perfectly well what must be emphasised and what to draw attention to.
Magic Images
The feel for selecting good images is a very strong point of the site developers. All images are amazingly clear and detailed. The style of the pictures really makes you feel a kind of magic. Watches, phones, MacBooks seem to acquire a new meaning, they seem to look more than just equipment. Rare sites can boast of such a characteristic.
Texts Emphasising Superiority
The format of Apple texts plunges you into a fairy tale. All the best qualities of products are emphasized and presented with an amazing insight. The developers obviously have no equals in creativity. It is evident that texts of large and solid companies should look similar to this.
Convenient Page Structure
All is properly structured. For each function there is a separate screen complemented which a relevant picture. All this makes it comfortable to scroll the pages of the site and quickly find the necessary information. For example, there is a special menu item for the website support service; it is interactive and enticing. You select a device where the problem occurred, and then, step by step, you are guided to the appropriate sections Very convenient!
We definitely put 10/10 to the website apple.com, and strongly recommend serious companies and customers to have a close look at this format of Internet projects.
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