So, the research was conducted by the Socialbakers company which uploaded on its website the information on the subject of rivalry between Facebook and Instagram in terms of user involvement. According to Socialbakers, about 149 billion of user actions were analysed in both social networks. You can see the summary statistics below:
The difference between media reports on celebrities, entertainment industry representatives, brands and communities was calculated on Instagram and Facebook. In general, Facebook can be viewed as a news platform, and Instagram as an entertaining one. So, it's no wonder that Instagram hit about 400% of famous users and defeated its rival Facebook.
The participation of Facebook users in interaction with the news media was twice as high as in the communities. The accounts of celebrities and representatives of the entertainment industry are respectively in the third and fourth places. It is noteworthy that brand accounts had the worst performance indicators, 10-12 times lower than for news organisations.
Instagram, in turn, in definitely not referred to news platforms. As for the accounts in the media, it had the lowest interaction rates in the news service. Celebrities make up the lead group on Instagram. The participation rates in their Instagram accounts were 3.8 times higher than in Facebook, while the rates for brands were four times higher.
According to the results, you can determine the most optimal platform for advertising your services and products in terms of visitor participation.
