SEO: these are the three "terrible" letters that everyone who decided to promote his own website needs to know. SEO, or Search Engine Optimisation, is a set of measures aimed at internal and external optimisation for raising your website position on the result pages of search engines. There are a few basic steps that will help you to cope with this task.
There is one point we need to mention. No one can guarantee certain positions in Google, Yandex etc. search because search engines have their own unique algorithms you cannot control. Yet we can influence these algorithms by making search engines "like" our website. This gives us food for thought re how to promote our website.
Most of the work on self-promotion usually begins with the service wordstat.yandex.ru. Here you need to concentrate on the queries that the user enters into a search engine's textbox. Typically, you need to select from 1 to 3 main key requests per each website article. Try to find requests with little competition, for instance, such a request as "website development" will have many competitors, and it will be difficult to promote. A happier version would be "how to make a website yourself".
Generally, SEO can be divided into internal and external optimisation.
1. Internal Optimisation.
Internal optimisation means that a website page corresponds to a certain request. A standard optimised page includes references to the key phrase mentioned in the title, subtitle and 3.2 times in the article. This is enough for Google or Yandex to understand what your article is about. So, if you have a question how to promote your website, start from internal optimisatio!
2. External Optimisation.
External optimisation involves a link to your website on other sites. This can be influenced by both free, and paid for techniques.
The paid for technique: you can buy links. There are a lot of services and link exchange, such as seopult.ru. It is an automatic system that does part of your job. All you need to do is to insert the necessary key words and assign a relevant page of our website to them. The system will calculate the budget for the purchase of links and buy them.
The free technique is: you can use any free available resources, such as bulletin boards, forums, social networks and so on.
How Can Professionals Promote Your Website?
Independent techniques of promotion are a good option to gain experience. But there is another option that always works better, that is, asking for professionals' help. The IQSites company boasts a team of professional SEO optimisers who have had hundreds of successfully advanced projects. Why not contact us? ;)
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