Looking through several dozens of Landing Pages within the space of Russia - Yandex we found several typical shortcomings that should be avoided when developing a Landing Page.
1. Unclear Meaning of the Header
The purpose of the Landing Page header (USP) is to instantly bring the visitor up to date. That is, put the content into 3-10 words. However, every third Landing Page has either a vague USP or none.
The main problems of the header:
- Its absence
- Unclear information
- Lack of creativity (difference from competitors)
- Too many words
- Unreadable design (see more on that later, in a separate article)
2.Your Value Proposition Is Left Out
It is your value proposition that directly influences the visitor's decision to purchase / order your product / service. Mention all your greatest benefits and bonuses. Say why you are different from other companies. Give all the most relevant information about your products or services, and avoid verbosity.
The main problems of your value propositions:
- Ignored by visitors
- No advantages
- Lack/Excess of information
3. Your Copyright Is Not Good Enough
A good Landing Page without a good copyright is like a helicopter without a propeller, it may look good, but cfnnot fly. The foundation of a good copyright is short, logical and consistent presentation of all the technical information and benefits. Mind you, not everyone has the ability of expressing his thoughts beautifully, so entrust this job to an experienced specialist.
The main problems of the copyright:
- The information is presentes inconsistently
- The text it too hard to read
- The text is not structured
- The data submitted are unconvincing
4. Poor Quality of Photos
We do not recommend you to use the first image you find in Google, as it must been have been used many times, and cannot distinguish you from the crowd. When selecting images you need to pay attention to the items you should avoid.
The main image selection problems:
- Very small pictures
- Standard, commonly used pictures
- Poor image quality, the pixels are visible
5. Your Landing Page Is Hard to Boot
The longer the Landing Page is uploaded, the lower the final conversion is. So, your approach to selection of a hosting for the Landing Page should be more responsible.
Besides, do not forget to monitor the size and weight of the pictures uploaded onto the Landing Page, as well as the third-party scripts and plug-ins on it.
The main reasons of the prolonged booting of the Landing Page:
- Low quality hosting
- Large size images
- Third-party scripts and plug-ins
For example, IQSites can boast its own dedicated high-speed hosting coupled with the efficient Landing Page Constructor code, which allows you to upload websites and Landings in a jiffy.
